Challenge
Promote the grand opening of Best Buy's first Manhattan location by building consumer awareness, driving traffic and creating a sense of community good will.

Solution
YES, Inc. distributed 10,000 $2 Best Buy gift cards from 4 locations surrounding the new Best Buy store. The $2 gift card gave specific details of the grand opening as well as information on the Best Buy Children's Foundation.

Results
The Best Buy NYC Grand Opening Promotion created a positive buzz for the store by generating increased awareness, driving heavy foot traffic and sales. The successful outcome of this event has yielded additional sampling and player appearances for YES, Inc. to manage.

Best Buy NYC Grand Opening Promotion Locations:
Union Square, Gramercy Park, Penn Station and Chelsea

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