National Tour Program Overview

YES, Inc has worked on National Tours executing sponsorships and programs for clients. YES has developed a niche within the running community. For the past six years, YES has been working with clients interested in targeting this healthy, loyal market. We leverage our extensive knowledge of the running/triathlon community and close relationships to the events to maximize visibility and benefits for our clients while keeping costs at a minimum.

YES, Inc. has worked on several national tour programs leveraging and executing sponsorships and sampling programs for clients including: Dole Fruit Bowls, Kellogg's Smart Start, LG, Lamisil Tablets, Breathe Right Nasal Strips and Med Tech Laboratories. These programs have included full sponsorship post refreshment sampling, goody bag sampling, logo and banner placements, advertisements, commercials and expos. Let your product or service become part of the YES running program. YES WE CAN!!!

Dole Fruit Bowl Marathon/Running Sampling Program:

Challenge
Increase brand awareness and sales of Dole Fruit Bowls by participating in running/marathon events where consumers have been known to be very loyal to their sponsors. Through continued sampling, Dole aims to:

• Increase awareness and build trial of the Dole 4 oz. Fruit Bowl among their target market: women 25-45, with or without kids, working full-time or part-time with an income of $50k+.

• Create a unique relationship with their target consumer that expresses the benefits of Dole Fruit Bowls and how these benefits support a healthy, on-the-go lifestyle.

• Reduce the gap between Fruit Bowls awareness and the Snack cup category average awareness.

Solution
For the past 3 years, YES, Inc. has sampled over 500,000 Dole Fruit Bowls and coupons at 66 events nationwide.

The Dole Fruit Bowl Marathon/Running Sampling Program was also supported through 20+ advertisements in running publications, logo placements on t-shirts, posters, promotional materials and signage for many of the events and a commercial on Fox Sports Net.

Results
The Dole Fruit Bowl Marathon/Running Sampling Program has been a major success for the past 3 years by building brand loyalty and creating awareness in Dole's priority markets among their target consumer.

Dole Fruit Bowl Marathon/Running Sampling Program Locations:
Boston Marathon, New York City Marathon, Marine Core Marathon, Country Music Marathon, Suzuki Rock N Roll Marathon, Virginia Beach Rock N Roll Half Marathon, Carlsbad 5000, Mardi Gras Marathon, JPMorgan Chase Corporate Challenge Series (selected events), Race for the Cure (selected events), Big Sur Marathon, Revlon LA, Revlon NY, Twin Cities Marathon, San Antonio Marathon, Sun Trust Marathon, Hops Marathon, Charlotte Marathon, Raleigh Marathon, Louisville Marathon, Oklahoma City Marathon, Compaq Houston Marathon, Disney Marathon and Miami Corporate Challenge

For more information, please call us at (212) 876-7646 or send us an e-mail.